I started Volvita because I love fashion. Who wouldn't want to walk into Valentino's vaults and step out wearing one of his legendary gowns? To have access to the best of fashion, past or present, in the same way Spotify gives us Elvis next to Cardi B. That's the dream we're trying to realize with Volvita - to let people shop for what they really love vs. what's served up to them on a conveyor belt.
I want this way of shopping to exist, but I also believe that it needs to exist - because that conveyor belt that keeps churning out slightly modified little black dresses every season is driving the environment, and us alongside it, into the ground.
The reality of today's retail cycle is that brands produce clothing in hopes that we'll purchase it & they produce new collections at an unprecedented rate purely to capture attention. Does H&M really need to clear out and restock their stores every week? The result of these practices: 20% of the clothing produced each year is never sold (approx. 20B items) and is either burned or discarded to landfills. Of the clothing that is perhaps reluctantly purchased, we throw away the equivalent of one garbage truck every second. Clothing brands are producing too much waste for the earth to handle and consuming precious resources in the process.
- 1 cotton shirt uses 2,700 litres of water - the amount that could satisfy the drinking needs of one person for 2.5 years. Today, 1.1 billion don't have enough drinking water, and by 2030, demand for water is expected to outstrip supply by 40%.
- Fashion contributes 10% of the world's carbon emissions and is on track to increase that amount by 50% by 2030. These levels will lead to catastrophic climate change. Using more sustainable materials and production practices can help, but producing less is the only way to truly alter this trajectory.
Some brands are beginning to reduce the number of new collections they release each year, but what if they went one step further and produced exactly what we wanted? Drawing from the best fashion has ever produced?
We have images (and video) available for most of the collections created over the last few decades. We have a world more connected than ever before, and with that, the power to change a system that isn't working for us.
So let's dive in and find some cool stuff to wear.